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Since it was founded in 1990, Club Magic Life’s successful ‚all-inclusive’ concept has for ever changed the idea of the ideal holiday. The name Club Magic Life stands for a unique holiday club experience with a good cost/service ratio for families, couples and singles.
Club Magic Life has been a 100%-owned division of TUI AG since 2004, with its head office in Hannover. Club Magic Life currently operates 11Clubs in five countries: Egypt, Greece, Tunisia, Spain and Turkey.
Almost 300,000 guests visit the clubs every year and are divided as follows:
1990
The idea of „all inclusive“ club holiday is born in Vienna. The trademark MAGIC LIFE was launched
1991
Opening of the first club MAGIC LIFE Sarigerme Imperial in Turkey
1993
MAGIC LIFE Kemer Imperial has been opened as second club in Turkey
1994
Opening of MAGIC LIFE World Imperial and MAGIC LIFE Yacht I Imperial in Turkey.
1995
MAGIC LIFE Kiris Classic has been opened in Turkey
1996
Expansion to Greece
Opening MAGIC LIFE Kos Classic
Implementation of the a la carte restaurants Milanese and Sofra
Inclusion of imported beverages in the „all inclusive“ offer
Additionaly to the Activity Pools, Relax Pools are established
1997
Opening MAGIC LIFE Lyktos Classic, Crete
Opening of MAGIC LIFE Manar Imperial as first club in Tunisia
Implementation of the a la carte restaurant La Brise
Implementation of soft drinks in the room´s minibar in the “all inclusive” offer
1998
MAGIC LIFE Marmaris Classic, Turkey
MAGIC LIFE Yacht II Classic, Turkey
MAGIC LIFE Africana Imperial, Tunisia
MAGIC LIFE Bodrum Imperial, Turkey
1999
MAGIC LIFE Korfu Classic, Greece
MAGIC LIFE Mahdia Classic, Tunisia
2000
MAGIC LIFE Belpark Imperial, Turkey
Expansion to Egypt by offering the Nile Cruise Ship MAGIC LIFE Crown Princess Classic/ from 2004 MAGIC LIFE Regent Classic
MAGIC LIFE Duni Classic is opening as first club in Bulgaria
TUI shares 50% auf the Austrian club-hotel chain MAGIC LIFE
2002
MAGIC LIFE Yacht Grand Magic Imperial, Turkey
MAGIC LIFE Rhodos Classic, Greece
MAGIC LIFE Sharm el Sheikh Imperial opens as first club in Egypt
Implementation of the a la carte restaurants Bistro Chez Robert and La Careta as well as Sandwich Corner
Comprehensive extension of the Sports- and Entertainment Programme
2003
Expansion to Djerba by opening of MAGIC LIFE Djerba Mare Imperial
MAGIC LIFE Trendorado Classic, Fuerteventura
Extensive renovation and refurbishment works in MAGIC LIFE Marmaris Classic and MAGIC LIFE Kemer Imperial
2004
By October 31st 2004, TUI restocks their sharholding on MAGIC LIFE up to 100%
Dr. Andreas Karsten displaces Dr. Cem Kinay in his position as CEO of MAGIC LIFE
Start of the broad quality assurance: completely refurbishment of MAGIC LIFE Belpark Imperial and Manar Imperial and renaming of MAGIC LIFE Belpark Imperial into Waterworld Imperial.
2005 15th Anniversary of MAGIC LIFE
Mag. Oguz Serim resigns from the Executive Board and Mr. Norbert Gratzel takes over the position of the CEO additional to Dr. Andreas Karsten.
Implementation of the concept “all day world cuisine” – culinary variety around the clock.
2006
Differentiation of guest target groups in the brochure fort he first time (Family, All togehter, Singles & Couples)
Logo relaunch and renaming into CLUB MAGIC LIFE
New slogan: „Alles drin!“ bzw. „Alles drinklusive
2007
CLUB MAGIC LIFE Kiotari Imperial – Opening in Greece / Rhodes.
By October 15th 2007, Mr. Dieter Zümpel takes over the position of the new CEO of MAGIC LIFE from Mr. Norbert Gratzel, who left the company.
2008
CLUB MAGIC LIFE Kalawy Imperial – Opening of a new egyptian club in Safaga. Combination of the two a la carte restaurants La Brise and Milanese into “Baia”
Introduction of the a la carte restaurant Mai Thai
Establishment of the new Brand Beat “Lass dich los” / “Let yourself go”
2009
Opening of CLUB MAGIC LIFE Penelope Beach imperial, Djerba in May 2009
Implementation of the “Singles & Couples” Concept in the CLUB MAGIC LIFE resorts Kemer Imperial, Marmaris and Africana Imperial.
Broad renovation works in the CLUB MAGIC LIFE resorts Africana Imperial, Sarigerme Imperial and Kos
On November 1st, 2009 CLUB MAGIC LIFE returned to Spain and opened CLUB MAGIC LIFE Fuerteventura Imperial on the same named Canary Island.
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