Company History

About Us

Since it was founded in 1990, CLUB MAGIC LIFE’s successful ‚all-inclusive’ concept has changed the idea of the perfect holiday forever. The brand CLUB MAGIC LIFE stands for a unique holiday club experience with a good cost/service ratio for families, couples and singles.


Facts & Figures

Since 2011 the CLUB MAGIC LIFE resorts are managed by TUI travel plc which is based in london and their subsidiaries.TUI Austria is the owner of the brand name CLUB MAGIC LIFE.

CLUB MAGIC LIFE currently operates 12 Clubs in five countries: Egypt, Greece, Tunisia, Spain and Turkey.

Almost 300,000 guests visit the clubs every year and are divided as follows:

50 % Families
35 % Couples
15 % Individuals

CLUB MAGIC LIFE Jacaranda Imperial, Turkey
Free Wi-Fi in all CLUB MAGIC LIFE resorts from summer 2014

CLUB MAGIC LIFE Marmari Palace Imperial, Kos


CLUB MAGIC LIFE Candia Maris Imperial, Crete


New Target Groups: Family, Sportspecial, Entertainmentspecial, Chillax.
"Österreich Hautnah" - Events with famous Austrian people.
Live in Concert - Internationale Stars live on stage
"Würstelstand" - special midnight snack in turkish Magic Life resorts
NEW: Club Magic Life Belek Imperial and Club Magic Life Kiris Imperial (2 former Blue Collection resorts)


20 years anniversay
New Childcare concept in our family resorts.
Target groups: Family, Singles & Couples and All Together.

Opening of CLUB MAGIC LIFE Penelope Beach imperial, Djerba in May 2009
Implementation of the “Singles & Couples” Concept in the CLUB MAGIC LIFE resorts Kemer Imperial, Marmaris and Africana Imperial.
Broad renovation works in the CLUB MAGIC LIFE resorts Africana Imperial, Sarigerme Imperial and Kos.

On November 1st, 2009 CLUB MAGIC LIFE returned to Spain and opened CLUB MAGIC LIFE Fuerteventura Imperial on the same named Canary Island.


CLUB MAGIC LIFE Kalawy Imperial – Opening of a new egyptian club  
in Safaga. Combination of the two a la carte restaurants La Brise and Milanese into “Baia”
Introduction of the a la carte restaurant Mai Thai
Establishment of the new Brand Beat “Lass dich los” / “Let yourself go”

CLUB MAGIC LIFE Kiotari Imperial – Opening in Greece / Rhodes.
By October 15th 2007, Mr. Dieter Zümpel takes over the position of the new CEO of MAGIC LIFE from Mr. Norbert Gratzel, who left the company.

Differentiation of guest target groups in the brochure fort he first time (Family, All togehter, Singles & Couples)
Logo relaunch and renaming into CLUB MAGIC LIFE
New slogan: „Alles drin!“ or  „Alles drinklusive.


15 years anniversary
Mag. Oguz Serim resigns from the Executive Board and Mr. Norbert Gratzel takes over the position of the CEO additional to Dr. Andreas Karsten.
Implementation of the concept “all day world cuisine” – culinary variety around the clock.

By October 31st 2004, TUI restocks their sharholding on MAGIC LIFE up to 100%
Dr. Andreas Karsten displaces Dr. Cem Kinay in his position as CEO of MAGIC LIFE

Start of the broad quality assurance: completely refurbishment of MAGIC LIFE Belpark Imperial and Manar Imperial and renaming of MAGIC LIFE Belpark Imperial into Waterworld Imperial.

Expansion to Djerba by opening of MAGIC LIFE Djerba Mare Imperial
MAGIC LIFE Trendorado Classic, Fuerteventura
Extensive renovation and refurbishment works in MAGIC LIFE Marmaris Classic  and MAGIC LIFE Kemer Imperial

MAGIC LIFE Yacht Grand Magic Imperial, Turkey
MAGIC LIFE Rhodos Classic, Greece
MAGIC LIFE Sharm el Sheikh Imperial opens as first club in Egypt
Implementation of the a la carte restaurants  Bistro Chez Robert and La Careta as well as Sandwich Corner
Comprehensive extension of the Sports- and Entertainment Programme

MAGIC LIFE Belpark Imperial, Turkey
Expansion to Egypt by offering the Nile Cruise Ship  MAGIC LIFE Crown Princess Classic/ from 2004 MAGIC LIFE Regent Classic 
MAGIC LIFE Duni Classic is opening as first club in Bulgaria
TUI shares 50% auf the Austrian club-hotel chain MAGIC LIFE

MAGIC LIFE Korfu Classic, Greece
MAGIC LIFE Mahdia Classic, Tunisia


MAGIC LIFE Marmaris Classic, Turkey
MAGIC LIFE Yacht II Classic, Turkey
MAGIC LIFE Africana Imperial, Tunisia
MAGIC LIFE Bodrum Imperial, Turkey

Opening MAGIC LIFE Lyktos Classic, Crete
Opening of MAGIC LIFE Manar Imperial as first club in Tunisia
Implementation of the a la carte restaurant La Brise
Implementation of soft drinks in the room´s minibar in the “all inclusive” offer


Expansion to Greece
Opening MAGIC LIFE Kos Classic
mplementation of the a la carte restaurants  Milanese and Sofra
Inclusion of imported beverages in the „all inclusive“ offer
Additionaly to the Activity Pools, Relax Pools are established

MAGIC LIFE Kiris Classic has been opened in Turkey

Opening of MAGIC LIFE World Imperial and MAGIC LIFE Yacht I Imperial in Turkey


MAGIC LIFE Kemer Imperial has been opened as second club in Turkey

Opening of the first club MAGIC LIFE Sarigerme Imperial in Turkey





The idea of „all inclusive“ club holiday is born in Vienna. The trademark MAGIC LIFE was

Business Mission

CLUB MAGIC LIFE offers the best all inclusive holiday experience within an international environment with a good price performance ratio. The offer is mainly aimed at families, singles and couples in the upper-middle class who prefer to spend their holidays at the beach.


Get to know the CLUB MAGIC LIFE team. Here you can see the staff of the head office in Vienna. If you have questions or requests please dont hesitate to contact us!